Selfridges, London - Table Decoration Section
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Mary Evans Picture Library Photo Prints and Wall Art
Selfridges, London - Table Decoration Section
Selfridges & Co, Oxford Street, London - Table Decoration Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Media ID 4435267
© Mary Evans / Grenville Collins Postcard Collection
Department Oxford Placing Retail Section Selfridge Selfridges Shopping Store
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