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Selfridges Collection

Background imageSelfridges Collection: Selfridges, London 1909

Selfridges, London 1909
Selfridges, Oxford Street, London

Background imageSelfridges Collection: Selfridges Exterior 30S

Selfridges Exterior 30S
An exterior view of Selfridges department store on Londons Oxford Street

Background imageSelfridges Collection: Selfridges, London 1909

Selfridges, London 1909
Selfridges, Oxford Street, London

Background imageSelfridges Collection: Tree on the Equator - Sign noting distance to Selfridges

Tree on the Equator - Sign noting distance to Selfridges
A lovely oddity!! A large caravan passing a large tree on the Equator in Africa bearing a sign noting the distance to Selfridges & Co. Ltd. in London! Date: 1910

Background imageSelfridges Collection: The Selfridge family at Highcliffe Castle, 1921

The Selfridge family at Highcliffe Castle, 1921. From left to right: Gordon Selfridge Junior, Isadora Duncan, Vicomte de Sibour (sitting)

Background imageSelfridges Collection: Selfridges, London - Confectionery Section

Selfridges, London - Confectionery Section
Selfridges & Co, Oxford Street, London - Confectionery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges Roof Garden Restaurant, London, 1910

Selfridges Roof Garden Restaurant, London, 1910
Illustration showing the diners at Selfridges department stores roof garden restaurant, London, 1910

Background imageSelfridges Collection: Selfridges Department Store, London, c. 1908

Selfridges Department Store, London, c. 1908
Illustration showing the architects design for Selfridges Department Store in Oxford Street, London, c.1908 when the store was being built

Background imageSelfridges Collection: Selfridges fancy dress advertisement

Selfridges fancy dress advertisement
Selfridges say that the secret of successful fancy dress is originality. Advertisement for fancy dress costumes from Selfridges department store

Background imageSelfridges Collection: Leonara Hughes, 1921

Leonara Hughes, 1921
The famous cabaret / ballroom dancer Leonara Hughes, partner to Maurice Mouvet wearing a moleskin wrap from Selfridge s, 1921 Date: 1921

Background imageSelfridges Collection: Advertisement for Selfridges childrens clothes

Advertisement for Selfridges childrens clothes
His First Pair -- advertisement for Selfridges childrens clothes, with a silhouette of four children and a dog. One little boy is wearing his first pair of shoes

Background imageSelfridges Collection: Two portraits of Beatrice Selfridge, the daughter

Two portraits of Beatrice Selfridge, the daughter of Gordon Selfridge, 1925, the hostess of Lansdowne House Date: 1925

Background imageSelfridges Collection: Madame de Bolotoff (Rosalie Selfridge)

Madame de Bolotoff (Rosalie Selfridge)
Madame de Bolotoff, formerly Rosalie Dorothea Selfridge (1893-1977), daughter of retail visionary, Harry Gordon Selfridge, who married the aviator, Serge De Bolotoff

Background imageSelfridges Collection: Advert for shawls from Selfridge s, London, 1926

Advert for shawls from Selfridge s, London, 1926 Date: 1926

Background imageSelfridges Collection: Selfridge's Decorations for the Coronation of King George VI

Selfridge's Decorations for the Coronation of King George VI, May 1937 - Oxford Street main entrance Date: 1937

Background imageSelfridges Collection: RMS Lusitania - propaganda medal, leaflet and other items

RMS Lusitania - propaganda medal, leaflet and other items
RMS Lusitania - Carlton ware model 6.5 inches, together with German propaganda medal, leaflet, and other items. The bronze German Lusitania medal was designed by Karl Goetz

Background imageSelfridges Collection: This Snow White and the Seven Dwarfs doll's china tea set can be purchased at Selfridges or

This Snow White and the Seven Dwarfs doll's china tea set can be purchased at Selfridges or Harrods for a mere 4'/6 (four shillings and six pence in old money). Date: 1930s

Background imageSelfridges Collection: Selfridges, Oxford Street, London

Selfridges, Oxford Street, London, with city gents in foreground. Date: circa 1930s

Background imageSelfridges Collection: Prince Wiasemsky, Mrs Astaire, Princess Wiasemsky

Prince Wiasemsky, Mrs Astaire, Princess Wiasemsky (Gordon Selfridges daughter) and Mr Glorney taking the air at Le Touquet, 1927, the most please social renezvous of British high society Date: 1927

Background imageSelfridges Collection: Advert for Selfridges showing one of the new

Advert for Selfridges showing one of the new Spring Gowns on sale, 1925 made of leather and gold threadwith pleated panels at front and rear Date: 1925

Background imageSelfridges Collection: Advert for Selfridges illustrating a gown and coat, London

Advert for Selfridges illustrating a gown and coat, London, 1925 Date: 1925

Background imageSelfridges Collection: Advert for Selfridges illustrating an elegant

Advert for Selfridges illustrating an elegant frock for the smaller woman, 1925 - the model is of embroidered gold tissue with scarf and hem edged in fur Date: 1925

Background imageSelfridges Collection: Advert for Selfridges illustrating fine lingerie, London

Advert for Selfridges illustrating fine lingerie, London, 1926 Date: 1926

Background imageSelfridges Collection: A bathing beauty wearing a bathing suit and wrap

A bathing beauty wearing a bathing suit and wrap from Selfridges, London, 1926 Date: 1926

Background imageSelfridges Collection: Advert for an elegant coat on sale at Selfridge s, London

Advert for an elegant coat on sale at Selfridge s, London, 1926 Date: 1926

Background imageSelfridges Collection: Advert for a gown from Selfridge s, London, 1926

Advert for a gown from Selfridge s, London, 1926
Advert for a beaded and sequined gown in black satin embriodered with crystal beads and silver sequins from Selfridge s, London, 1926 Date: 1926

Background imageSelfridges Collection: Margaret Whigham flower arranging in Selfridges window

Margaret Whigham flower arranging in Selfridges window
Miss Margaret Whigham settling an argument how a florists window should look by very publicly dressing the window of Selfridges flower shop in October 1932

Background imageSelfridges Collection: Gordon Selfridge by Sherriffe

Gordon Selfridge by Sherriffe
Harry Gordon Selfridge (1858 - 1947), Born in Ripon, Wisconsin, USA. Organized Selfridge & Co (1909) and developed it into one of the largest department stores in Europe

Background imageSelfridges Collection: Gordon Selfridge by William Orpen

Gordon Selfridge by William Orpen
Harry Gordon Selfridge (1858 - 1947), Born in Ripon, Wisconsin, USA. Organized Selfridge & Co (1909) and developed it into one of the largest department stores in Europe. 1928

Background imageSelfridges Collection: Oxford Street and Selfridges, London

Oxford Street and Selfridges, London
circa 1910s

Background imageSelfridges Collection: Perfume department, Selfridges, Oxford Street, London

Perfume department, Selfridges, Oxford Street, London
Perfume department, Selfridge s, Oxford Street, London. Date: circa 1910

Background imageSelfridges Collection: Jubilee decorations, Selfridges, Oxford Street, London W1

Jubilee decorations, Selfridges, Oxford Street, London W1
Selfridges department store, Oxford Street, London W1, decorated for the 1935 Silver Jubilee celebrations. Date: 1935

Background imageSelfridges Collection: Cat telephone cosy from Selfridges, 1919

Cat telephone cosy from Selfridges, 1919
Ideas for Christmas gifts from Selfridges. This quaint conceit is a telephone cosy in the shape of a cat. Everyone needs one of these in their life. Date: 1919

Background imageSelfridges Collection: Selfridges decorated for the 1937 Coronation

Selfridges decorated for the 1937 Coronation
Selfridges department store in Oxford Street, London decorated for the Coronation of King George VI in May 1937. The store displayed a sculptured pageant of English history

Background imageSelfridges Collection: Selfridges, London - Perfumery

Selfridges, London - Perfumery
Selfridges & Co, Oxford Street, London - Perfumery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges, London - Millinery Section

Selfridges, London - Millinery Section
Selfridges & Co, Oxford Street, London - Millinery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Chauffeuse, by Albert de Belleroche, WW1

Chauffeuse, by Albert de Belleroche, WW1
Chauffeuse, by Albert de Belleroche, First World War. The artist used Selfridges employees as models during the war -- the uniform could be that of a lift attendant. 1914-1918

Background imageSelfridges Collection: Bathing pool on Selfridges rooftop

Bathing pool on Selfridges rooftop
A new Sportapool, a portable swimming bath which could be fitted up at short notice in almost any convenient place. Here it is installed on the roof of Selfridges department store on Oxford Street

Background imageSelfridges Collection: Suzanne Lenglens tennis outfits for Selfridges 1930

Suzanne Lenglens tennis outfits for Selfridges 1930
A page depicting the outfits designed and modelled by Suzanne Lenglen for Selfridges, knickers and blouse with adjustable skirt. 1930

Background imageSelfridges Collection: The Silhouette Art of H. L. Oakley

The Silhouette Art of H. L. Oakley
Inside page of a promotional leaflet produced by the silhouette artist, Captain H. L. Oakley, who, as well as genre and portrait cuttings, carried out a lot of advertising work

Background imageSelfridges Collection: Sale at Selfridges in aid of Belgian refugees

Sale at Selfridges in aid of Belgian refugees
Famous actors and actresses selling chocolate in Selfridges department store on Oxford Street, London, to raise funds for King Alberts Belgium Relief Fund during World War One

Background imageSelfridges Collection: Selfridges, London - Writing Room and Lounge

Selfridges, London - Writing Room and Lounge
Selfridges & Co, Oxford Street, London - Writing Room and Lounge. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges, London - Boys Outfitting Section

Selfridges, London - Boys Outfitting Section
Selfridges & Co, Oxford Street, London - Boys Outfitting Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Selfridges, London - Tailoring Section

Selfridges, London - Tailoring Section
Selfridges & Co, Oxford Street, London - Tailoring Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909

Background imageSelfridges Collection: Tennis fashions by Suzanne Lenglen, 1930

Tennis fashions by Suzanne Lenglen, 1930
Tennis fashions by Suzanne Lenglen from Selfridges. 1930

Background imageSelfridges Collection: Gordon Selfridge and Anna May Wong

Gordon Selfridge and Anna May Wong
Retail supremo, F. Gordon Selfridge, founder of London department store, Selfridges, pictured with American-born Chinese film star, Anna May Wong

Background imageSelfridges Collection: Selfridges Employee Beauty Competition 1927

Selfridges Employee Beauty Competition 1927
Winners and runner-ups in a beauty competition held for the employees of Selfridges department store. First prize awarded to Miss Mulready from the model millinery department. Date: 1927

Background imageSelfridges Collection: Aerial view of Selfridges Department Store, London

Aerial view of Selfridges Department Store, London, with Mayfair in the foreground, Regent Street on the right, Piccadilly at the bottom, and Green Park, Hyde Park and Marble Arch on the left

Background imageSelfridges Collection: Seismograph on display, Selfridges, Oxford Street, London

Seismograph on display, Selfridges, Oxford Street, London
Seismograph on display in the Information Bureau, on the third floor of Selfridges department store, Oxford Street, London, used for recording earthquakes. Date: circa 1932

Background imageSelfridges Collection: Corner of roof garden, Selfridges, Oxford Street, London

Corner of roof garden, Selfridges, Oxford Street, London
Corner of the roof garden, Selfridges department store, Oxford Street, London Date: circa 1905

Background imageSelfridges Collection: Advertisement for Selfridges in the Sketch

Advertisement for Selfridges in the Sketch
Black and white half page advertisement for Nursery Rhyme fancy dress characters in the Juvenile Fancy Dress Department at Selfridges

Background imageSelfridges Collection: Selfridges by night, Oxford Street, London W1

Selfridges by night, Oxford Street, London W1
Selfridges department store by night, with floodlighting, Oxford Street, London W1, probably decorated for the 1935 Silver Jubilee celebrations. circa 1935

Background imageSelfridges Collection: Fashion for winter sports 1929

Fashion for winter sports 1929
Models wearing comfortable ski-wear. 1929

Background imageSelfridges Collection: Alluring sports-kit for the winter 1929

Alluring sports-kit for the winter 1929
Models wearing winter sports outfits available from Selfridges. 1929

Background imageSelfridges Collection: Peace Celebrations in London, July 1919

Peace Celebrations in London, July 1919
Symbolic display of temporary martial statues in Oxford Street outside Selfridges department store, part of the street decorations in London for the Peace Day celebrations

Background imageSelfridges Collection: Selfridges Toy Department

Selfridges Toy Department. Child in bed with her dolls. Date: circa 1912

Background imageSelfridges Collection: Ruciman-Lehmann Wedding

Ruciman-Lehmann Wedding
A photograph of Walter Leslie Runciman (1900-1989) and Rosamond Nina Lehmann (1901-1990) after being married at Kingsway hall in 1924, after this was taken they had their reception at Claridge s

Background imageSelfridges Collection: Selfridges cycle advertisement by H. L. Oakley

Selfridges cycle advertisement by H. L. Oakley
Delightful advertisement for the cycle department of London department store, Selfridge s, guaranteeing top speeds at low prices and featuring a silhouette of a cyclist zooming downhill by H. L

Background imageSelfridges Collection: Selfridges books advertisement by H. L. Oakley

Selfridges books advertisement by H. L. Oakley
Advertisement for London department store, Selfridges and its book department, featuring a silhouette of a tranquil, cosy scene showing a family seated by the fireside, all enjoying a good book

Background imageSelfridges Collection: Selfridges advertisement by H. L. Oakley

Selfridges advertisement by H. L. Oakley
Advertisement for London department store, Selfridge s, in particular its goods catering for the open air life, including hampers, flasks, luncheon baskets and camp equipment. The silhouette by H. L

Background imageSelfridges Collection: Selfridges sweets advertisement by H. L. Oakley

Selfridges sweets advertisement by H. L. Oakley
Advertisement for London department store, Selfridge s, and in particular their confectionary department. The advert features a silhouette by H. L

Background imageSelfridges Collection: Oxford Street, c. 1950

Oxford Street, c. 1950
Oxford Street, Londons major shopping thoroughfare - an aerial view showing buses and shoppers thronging the pavement. The temple of commerce, Selfridge s, with flags flying

Background imageSelfridges Collection: Crowds of Christmas shoppers, Oxford St, 1944

Crowds of Christmas shoppers, Oxford St, 1944
Dense crowds thronging Oxford Street looking for Christmas presents in December 1944. The entrance to Selfridges department store can be seen in the background. Date: 1944

Background imageSelfridges Collection: Advertisement for the opening of Selfridges, 1909

Advertisement for the opening of Selfridges, 1909
Advertisement in The Illustrated London News inviting shoppers to visit the new temple of commerce on Oxford Street, London, Messrs Selfridge & Co from the week beginning 15 March 1909. Date: 1909

Background imageSelfridges Collection: WW2 - Cost of a Selfridges 3-piece suit in rationing coupons

WW2 - Cost of a Selfridges 3-piece suit in rationing coupons
WW2 - Cost of a Selfridges 3-piece suit - Cost 8 guineas and 26 Clothing rationing coupons - 17th June, 1941. In 1942, each person had 60 coupons p.a. which reduced down to 24 coupons by 1945

Background imageSelfridges Collection: Selfridges, Oxford Street - Jubilee of George V

Selfridges, Oxford Street - Jubilee of George V
Selfridges Frontage - Jubilee of George V - Oxford Street, London -viewed from Balderton Street, W1. Date: 1935

Background imageSelfridges Collection: C W A Scott, left, and Sir Harry Brittain

C W A Scott, left, and Sir Harry Brittain
C.W.A. Scott, left, and Sir Harry Brittain at a model aircraft exhibition in Selfridges watch a demonstration by Bruce Young, aged 11

Background imageSelfridges Collection: C W A Scott, centre, and Sir Harry Brittain, centre

C W A Scott, centre, and Sir Harry Brittain, centre
C.W.A. Scott, centre, and Sir Harry Brittain, centre, at a model aircraft exhibition in Selfridges inspect the model aeroplane of Mr A.A

Background imageSelfridges Collection: Model of historical appliance at Selfridges

Model of historical appliance at Selfridges

Background imageSelfridges Collection: The imposing entrance to Highcliffe Castle, Gordon Selfridge

The imposing entrance to Highcliffe Castle, Gordon Selfridges country estate in Hampshire, 1921. In the distance Selfridge is seen talking to Isadora Duncan, the famous dancer

Background imageSelfridges Collection: Advertisement for Selfridges tobacco products

Advertisement for Selfridges tobacco products

Background imageSelfridges Collection: Advertisement for Selfridges toys for Christmas

Advertisement for Selfridges toys for Christmas, with a silhouette of children hanging up their stockings ready to be filled with presents

Background imageSelfridges Collection: Advertisement for Selfridge bathing costumes

Advertisement for Selfridge bathing costumes
The Plash of the Waves -- advertisement for Selfridge bathing costumes, with a silhouette of three bathing beauties venturing into the sea for their daily dip

Background imageSelfridges Collection: Advertisement for Selfridges wedding presents

Advertisement for Selfridges wedding presents
A lucky pair -- advertisement for Selfridges wedding presents, silver, etc, featuring a silhouette of people at a shop counter, with another group in the background

Background imageSelfridges Collection: Selfridges Store, London - The Queen of Time

Selfridges Store, London - The Queen of Time, installed in 1931 and designed by Gilbert Bayes. Date: circa 1931

Background imageSelfridges Collection: Remains of Hawker and Grieves Sopwith

Remains of Hawker and Grieves Sopwith
The remains of the Sopwith aeroplane Atlantic (picked up in the Mid Atlantic) from the ill-fated attempt to cross the Atlantic Ocean by Harry George Hawker and Kenneth Mackenzie Grieve

Background imageSelfridges Collection: Selfridges Roof Terrace

Selfridges Roof Terrace
A gardener mowing the lawn on Selfridges (department store) roof terrace, London. Date: early 1930s

Background imageSelfridges Collection: Selfridges Frontage - Coronation of George VI

Selfridges Frontage - Coronation of George VI
Selfridges Frontage - decorated to celebrate the Coronation of George VI and Queen Elizabeth - under floodlights at night. Date: 1937

Background imageSelfridges Collection: Selfridges Frontage - Jubilee of George V

Selfridges Frontage - Jubilee of George V - Oxford Street, London Date: 1935

Background imageSelfridges Collection: Selfridges Hanging Gardens of London

Selfridges Hanging Gardens of London
The Vine Walk of Selfridges Hanging Gardens of London C. 1930

Background imageSelfridges Collection: Selfridges and Mayfair in London

Selfridges and Mayfair in London
Selfridges Department Store and Mayfair in London c. 1918

Background imageSelfridges Collection: Woman in a summer dress from Selfridge s

Woman in a summer dress from Selfridge s
A woman poses in a summer dress with a parasol, in an advertisement for Selfridge s, the London store in which the sun never sets

Background imageSelfridges Collection: Little girl outside Selfridges, London

Little girl outside Selfridges, London
A little girl poses for her photo outside Selfridges department store in Central London. Photograph by Heinz Zinram

Background imageSelfridges Collection: Selfridges Department Store - London

Selfridges Department Store - London
Selfridges Department Store - Oxford Street, London, which opened in 1909



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