Betrothal rings 1912
Betrothal, puzzle, posy and true-love rings were usual worn on the third finger. The ring symbolizing a circle implying our repects (or regards) shall never have an end the place of it is on the fourth finger of the left hand, whence the ancients thought there was a vein which came directly from the heart and where it may be least subject to be worn out. Date: 1912
© Mary Evans Picture Library
Advert for Chilprufe wool underwear for children 1941
'The children must have Chilprufe'. Our difficulty is to make the small ration of wool we are allowed go round. We have, therefore decided as a wartime policy to suspend production of women's and men's garments and concentrated entirely on Chilprufe for children. The traditional quality of Chilprue remains unaltered. The finest pure wool, protective, cosy, durable. The difficulty of wartime production may production may prevent us giving our normal prompt service, but every effort will be made to meet your requirements.
© Illustrated London News Ltd/Mary Evans
Selfridges, London - Table Decoration Section
Selfridges & Co, Oxford Street, London - Table Decoration Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham.
© Mary Evans / Grenville Collins Postcard Collection