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Selfridges, London - Confectionery Section


Selfridges, London - Confectionery Section


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Selfridges, London - Confectionery Section

Selfridges & Co, Oxford Street, London - Confectionery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham

Media ID 4435345

© Mary Evans / Grenville Collins Postcard Collection

Confectionery Department Oxford Retail Section Selfridge Selfridges Shopping Store Sweets


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