Forties Collection (#91)

Advert for Mexi-Coolee by Joyce California shoes 1946
Red criss cross sandals by Mexi-Coolee, Joyce California, fitted by Saxone. 1946

Advert for National Savings Certificates 1946
Her greatest day. This is the day she dreams of - the day she will step into all the happiness of a new life. But its more than just a day to look forward to. its a day that is worth saving up for

Advert for Gadabout by Joyce California shoes 1946
Tan suede shoes, by Gadabout by Joyce California in Harvey Nichols. 1946

Advert for King Cole by Joyce California shoes 1946
Co-ordination of bag, belt and shoes, all in brown pebble leather, by King Cole by Joyce California. 1946

Advert from the National Savings Committee 1946
Listen to your wiser self ! Shoppings done and you ve a few shillings to spare. Going to let them burn a hole in your purse

Advert for Vani-tred shoes 1946
Vani-tred balanced walking shoes. On carefree occasions you value the unobtrusive companionship of a comfortable pair of shoes. Time now to revel in the ease and buoyancy of vani-tred

Advert for Gor-ray Koneray pocket skirts 1946
Good cut always looks cut. A Gor-ray skirt always smart, with its good cut, good material, Zwow pocket and no placket, and low price too, it hangs witha swing and never seats. 1946

Advert for Dolcis shoes 1946
A touch of glamour in Dolcis exclusive ankle strap models. 1946

Advert for the Ministry of Food 1946
Is your child missing something ? You are, naturally, eager to do the best for your under-five child. And if you don t give him his Cod liver Oil and orange juice, you ve a reason

Knitting pattern 1945
A 1940s knitting pattern providing instructions on how to make a step in slip. With the onset of World War Two and the introduction of rationing

Dried eggs and bacon for breakfast 1945
Eggs and bacon for breakfast. What is the favourite British breakfast? Why, eggs and bacon, of course! Well, now that the allowance of dried eggs is two packets every four weeks for every grown-up

Dried egg recipes 1945
Dried egg recipes: Scrambled omelet eggs, curried eggs, rissoles, meat vegetable cakes, cabbage rissoles and Spanish bread. Date: 1945

Advert for Estancia by Joyce California shoes 1943
Green slip on shoes, with braiding edge. 1943

Advert for Paddock by Joyce California shoes 1945
Spring pink slip on shoes. 1945

Advert for Dolcis shoes 1945
Kumf-ees are here... Flexibility, comfort and good looks are teh main features of these smart wedge heel shoes, obtainable from Dolcis. 1945

Advert for Gor-ray Koneray pocket skirts 1945
Come the dawn. The great day will dawn when there will be once more unlimited supplies of unrestricted styles in Gor-ray skirts. Till then and afterwards a Gor-ray is always smart for work or play

Advert for the Ministry of Food 1945
Something new in salad. Salad making gives full scope to your powers of invention. For almost all vegetables are at home in the salad bowl, and you can try them in almost endless combinations

Advert for Dolcis shoes 1944
Brighter Outlook. This excusive hand fashioned Dolcis model, made up in soft suede, is brightened with real water-snake and delights you in every step. 1944

Advert for Yip-Ahoy by Joyce California shoes 1944
Womens lace-up blue shoes, very practical during World War Two. Shoe by Yip-Ahoy by Joyce California, fitted by Saxone. 1944

Advert for Gor-ray Koneray pocket skirts 1944
Problem find the placket. No, there isn t any placket. No buttons or other fasteners on the hips to cause bulkiness or spoil the symmetry of the line

Advert for the Ministry of Food 1944
Eggs are plentiful. Thanks to dried eggs, you can have at least three nourishing egg dishes every weeks. Small children can havemore

British coin, George VI farthing
British coin, a George VI farthing (a quarter of a penny). Date: 1941

British aeroplanes for private ownership by G. H. Davis
Aircraft for the owner-pilot: British aeroplanes designed and built solely for private ownership. Showing 1945 examples of the family aeroplane of the future -- sturdy, reliable, and easy to fly

Empty metal tubes needed urgently 1942
Save me ! Give your empty metal tubes and help the Red Cross & St. John. Help to relieve the drain on the Nations reduced metal supplies. Hand all empty collapsible metal tubes to your retailer

Advert for the National Savings Committee 1942
The gift that grows. National Savings gift tokens. Heres the simple answer to all your gift problems this christmas - gift tokens

Acoustic torpedoes by G. H. Davis
Off the secret list: torpedoes which hunt their prey by ear, and leave no telltale bubble track. Explanatory drawings showing how electric

Atom bombers view of Bikini Atoll by G. H. Davis
Target for annihilation: an atom bombers view of Bikini Atoll, in the Pacific Ocean, with the fleet of warship victims assembled in the lagoon. Date: 1946

Testing time of the fighter plane by G. H. Davis
Intensified air war -- the testing time of the fighter plane: the race to evolve a dominant type during the Second World War

Shirley Bain-Marais by Madame Yevonde
Shirley Bain-Marais (1921-?) by Madame Yevonde. She was the daughter of Colonel Colin Bain-Marais, South African Minister to France

British destroyers by G. H. Davis
The destroyer grows up: from TBD (torpedo boat destroyer) to almost light cruiser. The origins of the destroyer: from the 84.5 foot torpedo boat of 1876 to the Navys newest, the 2610-ton decoy

Torpedoes from the air at Taranto by G. H. Davis
Torpedoes from the air: the technique of torpedo-plane attack, which caused havoc to Italys fleet at Taranto during the Second World War. Date: 1940

Dollys Tired by Muriel Dawson -- a little girl in a dress decorated with animals holds her doll by one arm. Date: 1946

Who Did It? by Muriel Dawson. Someone has spilt ink all over a book -- was it the little girl, or was it her pet dog? Date: 1941

Picnic For Two by Muriel Dawson -- a little boy sits on the grass, giving his pet dog a drink from a bowl. Date: 1946

Happy Hours by Muriel Dawson -- a little girl sits reading. Date: 1943

For Mummy by Muriel Dawson -- a little girl and her dog, with a posy of flowers and berries for her mother. Date: 1944

Never Mind the Weather by Muriel Dawson -- a little child in a green raincoat and hood. Date: 1941

Poor Teddy! by Muriel Dawson -- a little girl sits chatting with her doll, ignoring her teddy bear. Date: 1942

Wonderland by Muriel Dawson -- a little girl in overalls sits looking through a picture book. Date: 1940

Pussys Share by Muriel Dawson -- a little child watches a kitten drinking from a saucer of milk. Date: 1946

Whats in my Stocking? by Muriel Dawson -- a little girl investigates her Christmas presents. Date: 1944

After the Rain by Muriel Dawson -- a little boy in a red raincoat and hat, with his pet dog. Date: 1942

The New Bonnet by Muriel Dawson -- a little girl in a traditional style bonnet tied under the chin with a long ribbon. Date: 1942

Baby Mine by Muriel Dawson -- a cute blue-eyed baby. Date: 1942

Sleepy-Time by Muriel Dawson -- a little boy in his pyjamas is tired and ready for bed. Date: 1945

Tug of War by Muriel Dawson -- a little boy and his dog on the beach. Date: 1943

The Cowslip Field by Muriel Dawson -- a little child bends down to pick flowers. Date: 1943

Advert for Norvic shoes for women 1943
Out and about with Norvic shoes. On her feet all day, yet she still remains cheerful. Her shoes are smart and practical, too

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