Forties Collection (#90)

Silhouette of a girl with a toy animal
Full length silhouette of a girl called Joan, holding a toy animal. Date: 1943

Wartime silhouette, man in uniform. Date: circa 1940s

Nine wartime silhouettes. From the top left: unidentified man, Royal Navy surgeon, two American nurses. From the bottom left: unidentified woman, 8th American Air Force, Cook Wren, American WaC

Silhouette of a woman in Ciro pearls. Date: circa 1940s

Knitting pattern 1943
Warm wool lies... Vest and pants for the long winter evenings. A 1940s knitting pattern providing instructions on how to make a womans vest and pants

Advert for Gor-ray Koneray pleated skirts 1946
To account slendered. Figures always balance in this beautifully tailored Gor-ray skirt. Cleverly cut pleats subtract form the waistline and add to the charm

Healthcare for children under five years 1947
If your child is under five. Issued by the Ministry of Food. It isn t only the tiny baby, but the child right up to five years, who needs cod liver oil and orange juice every day

Jean Simmons and Donald Houston on location for the film, The Blue Lagoon (released 1949). Seen here plotting their position on the ship, Royal Flight. Date: circa 1949

Buck Jones, American film star, in White Eagle
Buck Jones (1891-1942), American film star, seen here playing the role of a Native American in the film White Eagle. Date: 1941

Crowds of Christmas shoppers, Oxford St, 1944
Dense crowds thronging Oxford Street looking for Christmas presents in December 1944. The entrance to Selfridges department store can be seen in the background. Date: 1944

Virginia Street at night, Reno, Nevada, USA -- the Biggest Little City in the World. Date: 1949

Bright Lights of Reno, Nevada, USA -- the Biggest Little City in the World. Date: 1941

Aerial view of Reno, Nevada, USA. Date: 1941

North Virginia Street, Reno, Nevada, USA -- the Biggest Little City in the World. Date: circa 1940

Reno, Nevada, USA, divorce capital -- a woman joyfully throws her wedding ring into the Truckee River on the day her decree is granted. Date: 1942

East Street, Virginia City, Nevada, USA. Date: circa 1940

Virginia City, Nevada, USA. Date: 1940s

Hotel Last Frontier, Las Vegas, Nevada, USA -- the early West in modern splendor! Date: 1943

Hotel El Rancho, Las Vegas, Nevada, USA -- western Americas finest -- invest in rest at its best. Date: 1940s

The Golden Nugget, Las Vegas, Nevada, USA
Night view of The Golden Nugget, Las Vegas, Nevada, USA. Date: 1940s

Main room, The Golden Nugget, Las Vegas, Nevada, USA. Date: 1940s

Wheel of Fortune, Nevada, USA. Date: 1940

Greetings from Nevada, USA, the one sound state -- no retail sales tax, no corporation tax, no state income tax, no inheritance tax, no thumb tax. Date: 1940

Greetings from Las Vegas, Nevada, USA. Date: 1948

Plaza in China City, Los Angeles, California, USA
Plaza in China City (Chinatown), Los Angeles, California, USA. Date: 1940

New Chinatown, Los Angeles, California, USA, an attraction full of shops and restaurants. Date: 1940

Tom Breneman, Radio Star and his family
Tom Breneman (1901-1948) - popular radio star and presenter of the show Breakfast in Hollywood - pictured with his family outside their Encino home. Date: circa 1945

Tom Breneman talking to Eddie Cantor - Radio Show
Tom Breneman (1901-1948) talking to Eddie Cantor (1892-1964) (American " illustrated song" performer, comedian, dancer, singer)

Tom Breneman with eldest guest to his radio show
Tom Breneman (1901-1948) presents a gift to the eldest guest featured during his popular radio show Breakfast in Hollywood, 105 1/2-year old Miss Sarah Van Dyke of Sacremento, California, USA

Tom Brenemans Restaurant, Hollywood, USA
Tom Brenemans Restaurant, located on Selma and Vine Street off Sunset Boulevard, Hollywood, California, USA - opposite Radio City

Hollywood Canteen, Hollywood, California, USA
The Hollywood Canteen (for Service Men), Hollywood, California, USA. Located on Sunset and Cahuenga, this establishment lifted the spirits of soldiers with free food, song, dancing

Advert for Chilprufe wool underwear for children 1943
Quailty... a necessity when supplies are limited. The output of Chilprufe pure wool is now confined solely to a range of essential garments for infants and young children

Advert for Gor-ray Koneray pleated skirts 1947
To do you justice Gor-ray. You ll know the new Gor-ray skirt at a glance. Fine material, eight stylish pleatsine Gor-ray label, you can t mistake it. Date: 1947

Advert for Bantam by Joyce California shoes 1946
Peep toe blue sandals by Bantam by Joyce California, fitted by Saxone. 1946

Advert for Mexi-Coolee by Joyce California shoes 1946
Red criss cross sandals by Mexi-Coolee, Joyce California, fitted by Saxone. 1946

Advert for National Savings Certificates 1946
Her greatest day. This is the day she dreams of - the day she will step into all the happiness of a new life. But its more than just a day to look forward to. its a day that is worth saving up for

Advert for Gadabout by Joyce California shoes 1946
Tan suede shoes, by Gadabout by Joyce California in Harvey Nichols. 1946

Advert for King Cole by Joyce California shoes 1946
Co-ordination of bag, belt and shoes, all in brown pebble leather, by King Cole by Joyce California. 1946

Advert from the National Savings Committee 1946
Listen to your wiser self ! Shoppings done and you ve a few shillings to spare. Going to let them burn a hole in your purse

Advert for Vani-tred shoes 1946
Vani-tred balanced walking shoes. On carefree occasions you value the unobtrusive companionship of a comfortable pair of shoes. Time now to revel in the ease and buoyancy of vani-tred

Advert for Gor-ray Koneray pocket skirts 1946
Good cut always looks cut. A Gor-ray skirt always smart, with its good cut, good material, Zwow pocket and no placket, and low price too, it hangs witha swing and never seats. 1946

Advert for Dolcis shoes 1946
A touch of glamour in Dolcis exclusive ankle strap models. 1946

Advert for the Ministry of Food 1946
Is your child missing something ? You are, naturally, eager to do the best for your under-five child. And if you don t give him his Cod liver Oil and orange juice, you ve a reason

Knitting pattern 1945
A 1940s knitting pattern providing instructions on how to make a step in slip. With the onset of World War Two and the introduction of rationing

Dried eggs and bacon for breakfast 1945
Eggs and bacon for breakfast. What is the favourite British breakfast? Why, eggs and bacon, of course! Well, now that the allowance of dried eggs is two packets every four weeks for every grown-up

Dried egg recipes 1945
Dried egg recipes: Scrambled omelet eggs, curried eggs, rissoles, meat vegetable cakes, cabbage rissoles and Spanish bread. Date: 1945

Advert for Estancia by Joyce California shoes 1943
Green slip on shoes, with braiding edge. 1943

Advert for Paddock by Joyce California shoes 1945
Spring pink slip on shoes. 1945

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