Selfridges, London - Linen Section
Wall Art and Photo Gifts from Mary Evans Picture Library
Selfridges, London - Linen Section
Selfridges & Co, Oxford Street, London - Linen Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Media ID 4435349
© Mary Evans / Grenville Collins Postcard Collection
Bedding Cloth Department Linen Oxford Retail Section Selfridge Selfridges Sheets Shopping Store
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