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Hyams of Oxford Street, boys outfitters, advertisementAdvertisement for Hyams of Oxford Street, Leeds, Birmingham and Wolverhampton, one of the oldest established houses for boys tailoring and outfitting, providing first class goods at moderate prices
The Tatler Guide to Sales - WW1 fashionIllustration marking the fashion section of The Tatler magazine, focusing particularly on the summer sales. Note the wider, flared skirts which had replaced the hobble skirt by 1915. Date: 1915
Burberry for summer sport, 1914Advertisement for Burberrys of London, placed in The Sketch magazines 5 August 1914 issue, showing four outfits suitable for the pursuits of the season from a yachting gown for Cowes to a shooting
Irene CastleIRENE CASTLE (nee FOOTE) Dancer, who, with her husband Vernon Castle were known as Americas Dancing Sweethearts. The pair were incredibly successful and their earnings were high
Mrs Irene CastleIRENE CASTLE (nee FOOTE) Dancer, with her husband Vernon Castle known as Americas Dancing Sweethearts. The pair were incredibly successful and their earnings were high
Harrods outfits for war workers, WW1Advertisement for a practical Dri-Garb outfit of fine khaki twill, tough and weatherproof, and ideal for all types of outdoor war work by women. Date: 1918
Outfit for a Land Girl by BurberryThe latest thing in land dress sketched by Dolores comprising of a tunic and breeches combined, not unlike the tango petticoat of the far-off peace days. Modelled by a purposeful looking land girl
Fashion inspired by Tatler magazine and Eve, WW1A double page spread of fashion sketches showing clothing inspired by Eve, The Tatler magazines fictional gossip columnist drawn by Annie Fish whose popularity extended to her appearing in her own
Short, full skirt & taffeta cape, fashions for 1916A fashion forward outfit comprising of a black and white gown with full skirt worn with a pretty little taffeta cape trimmed with ruches supplemented with an Eve ruffle from Dickins and Jones
Checked Tipperary costume from Paris, womens fashion, WW1A striking outfit of Celtic-inspired checked or tartan material with a cap and cape by Maison Lewis and Maison Dolnillet, a style guaranteed to be popular in both Paris and London in autumn 1914
A widows mourning dress, WW1A becoming widows dress of dull black crepe de chine. The jupe is of black crepe, with an accordion-pleated tunic of crepe de chine
Becoming fashions combined with true economy, WW1A double page spread from The Tatler giving examples of economical outfits which could be purchased in wartime. Extravagant evening dresses are not featured but instead coat frocks
General Haigs daughters in Red Cross dress, WW1The daughters of General and Lady Haig - Alexandra and Victoria dressed in miniature Red Cross outfits during the First World War and posed with a kid goat. Date: 1915
Mourning fashion, WW1An outfit of mourning for a First World War widow. For the widow who prefers the coat and skirt there is a black Aberdare cord. Date: 1915
Advert for Marshall & Snelgrove, London, 1930, showing two bathing outfits Date: 1930
An autumn gown from Madame Barris, 1917An autumn gown of black velvet, the deep tunic trimmed with skunk, from Madame Barri. Date: 1917
Madge Titheradge in The Best of LuckMadge Titheradge (1887-1961) Australian born actress, pictured in a fetching aviator costume for her role in " The Best of Luck" at which opened at Drury Lane in 1916. Date: 1916
First World War dresses, ladies taking afternoon teaTwo ladies take tea together at an outside table under the shade of a parasol. On the left, is a grey and white check taffeta dress with blue hooped bands, pannier pockets and brassard armlet
Lady chauffeur costume from Dunhills, WW1A tailored suit of velvet Persian skin with hat to match for the lady chauffeur obtained from Dunhill s. Date: 1916
Elizabeth Ltd Clothing advertisement, 1918Advertisement for Elizabeth Ltd of South Molton Street, London featuring an illustration of a picturesque old English floral smock - just the thing to wear while bringing in the harvest when the men
Aquascutum tweed tailored suit, 1915A suit of Aquascutum tweed with a short, full skirt becomingly arranged at the back, while on the coat is introduced the new patch pockets available for six and a half guineas
Tailored tartan suit, World War OneA smart tailored suit for ladies with a tartan kilted skirt and cheviot coat from Scott Adie s, of Regent Street, London. According to The Tatler
A ladies tailored suit, World War OneA dashing tailored suit of field-mouse grey velvet trimmed with white fox fur worn with a Puritan style hat and Wellington boots
Burba clothing advertisementAdvertisement for Burba of Berkeley Street, London, ladies tailors. Date: 1927
Two women in pink and mauve outfits. Date: 20th century
A land-girls dressAn example of work-on-land dress available from Shoolbreds of Tottenham Court Roadbuilt entirely out of bronze khaki drill, made of a three quarter length smock coat
Ski-coat for Aquascutum 1923Woman wearing a Ski-coat with belt. Available from Aquascutum, Regent Street, London. 1923
Advert for Turnbull and Asser military outfits 1916For the comfort of our soldiers. Chamois leather drawers, ensure perfect comfort with absolute warmth. The most suitable garment for all those exposed to damp, wind and cold
Advert for Barri: Maternity wear 1920Especially designed to create proper balance for the figure through changing proportions, and is capable of the necessary expansion without removal of any fastening. Date: 1920
Elizabeth Ltd Clothing advertisement, 1916Advertisement for Elizabeth Ltd of South Molton Street, London featuring an illustration of a picturesque old English floral smock - just the thing to wear while bringing in the harvest when the men
The Very Last Words in the Story of Fashion, 1915The latest Parisian fashions copied by London shops showing examples of typical styles from the World War One era - high collars, circular skirts
Three ladies coats, 1915Three coats in highly fashionable shapes for 1915. On the left is a velvet model trimmed with skunk, which testifies that voluminous folds are the height of fashion this winter from Peter Robinson of
Advertisements for Rowe and D H Evans school outfits. Rowe, in New Bond Street, London, were makers of sailor suits by royal warrant, as well as back to school outfits for boys and girls
Scottish inspired fashion, 1915A new spring fashionable fancy in tartan, the result, The Tatler decides, probably of the popularity of the Scottish soldiers in Paris. Date: 1915
A Scotch Military Suit - fashion for women, 1915A Scottish military style suit of navy blue suiting and blue and white plaid, suggested in The Tatler in February 1915. Date: 1915
Tailored suit of military persuasion, 1915A smart tailored suit for women during the First World War, with clear military influences, particularly the frogging on the bodice of the jacket. Date: 1915
Fashions for Ascot from Marshall & SnelgroveAdvertisement for Marshall & Snelgrove of London, suggesting billowing organdie for Ascot. The long dresses, picture hats
Courreges fashion, 1964An outfit from Koupy fashion translating the silhouette dictated by Courreges on the Paris catwalk. Here, a trouser suit in slate blue cavalry twill comprises a half-belted jacket with a slit at
Yves St Laurent coat and hatA party-going coat in thick, chalk-white matelasse, narrow cut with a fleeting width at the hem from Yves Saint Laurent Boutique
Tatler front cover, 1963 - Paris CollectionsFront cover of The Tatler celebrating the new Paris fashion collections for the new season. The model who reclines on the cover wears an outfit by Nina Ricci comprising a tangerine Lesur mohair coat
Advert for Treasure cot: Maternity wear 1930Maternity frocks. The new treasure maternity frocks for spring wear are in the smartest designs following the latest keynote of fashion
Portrait of a woman in fashionable 1920s clothes
Portrait of a farmers boy smoking a pipe
Tatler front cover, Rome Boutiques, 1963Striking front cover of The Tatler magazine for 1963, featuring a model wearing a yellow and black striped sweater with black sailor collar
Advert for Marshall & Snelgrove knitted clothing 1917Three style practical knitted clothing, made from alpaca yarn. 1917
Advert for Carters womens sports underwear 1934Freedom for action... and every curve in its proper place. Date: 1934
Advert for Burberry motor-coat 1913Burberry coats made in airylight materials, suitable for warm or cold weathers. 1913
Advert for Burberrys weather proof trench coats 1916Six service maxims. Wet-resistance, wind proofness, warmth, healthfulness, lightweight and durability. Available from Burberrys, Haymarket, London. Date: 1916
