Household shopping without tears
Wall Art and Photo Gifts from Mary Evans Picture Library
Household shopping without tears
An American housewife pushing a shopping trolley down a supermarket aisle; an unusual site for British ILN readers who were still coping with rationing in 1948. The concept of the supermarket where all manner of goods could be bought in one place, without the assistance of a shop keeper, and then paid for at a checkout, was first introduced in America where rationing did not feature following World War II. This picture was one of a series taken in an A&P supermarket; Americas largest chain begun in 1937 and with 1670 supermarkets by 1948
Media ID 4370706
© Illustrated London News Ltd/Mary Evans
1670 1948 Aisle Assistance Begun Bought Chain Concept Coping Feature Goods House Hold House Wife Introduced Keeper Largest Manner Paid Pushing Rationing Readers Shopping Supermarket Supermarkets Tears Trolley Unusual
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