Selfridges, London - Perfumery
Selfridges & Co, Oxford Street, London - Perfumery Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham.
© Mary Evans / Grenville Collins Postcard Collection
Advert for Elkington & Co Victorian items 1893
Selection of Victorian sterling silver household items; coffe and tea service with tea kettle, afternoon tea set, fruit dishes, biscuit box, salts bottles, claret jug, scent bottle, cigar case, soda stand, nut dish, barometer clock all available at Elkington & Co in Newhall street, Birmingham.
© Mary Evans Picture Library
Perfume label, Eau de Cologne Viridiflor
Perfume label in art deco style, Eau de Cologne Viridiflor from Jean Giraud Fils, Paris. Date: circa 1930s
© The David Pearson Collection/Mary Evans Picture Library
1930s, 30s, Art, Black, Blue, Cologne, Crinoline, De, Deco, Eau, Flower, Flowers, France, French, Gold, Jean, Label, Labels, Orange, Organic, Packaging, Paris, Perfume, Rose, Roses, Scent, Style, Stylised, Thirties, White, Yellow