Rational Collection

Cycling Outfit of 1890S
A young woman wearing the daring new rational cycling outfit akin to bloomers

Rational Gadgets For Your Coupons by William Heath Robinson
Customers are put on scales to determine how much butter they are entitled to, the heavier the person is, the more butter they are given. Date: 1940

Proposed rational dress for servants, 1912
Suggested rational dress (trousers) suitable for servants. Date: 1912

REFUSE TREATMENT PLANT
French treatment plant for the rational disposal of urban waste : different materials are sorted and disposed of according to their nature Date: 1898

Do we need the Actress?. Mr Edgar Atchison-Ely in Rational Dress. Date: 1904
" Do we need the Actress?". Mr Edgar Atchison-Ely in Rational Dress. Date: 1904

WW1 poster, Don t... 1. Don t use a motor car or motor cycle for pleasure purposes. 2. Don t buy new clothes needlessly. Don t be ashamed of wearing old clothes in wartime. 3

Luise Adelgund Gottsched
LUISE ADELGUNDE VIKTORIA GOTTSCHED (nee Kulmus) wife of Johann Christoph G. professor of Rational and Transcendental Philosophy. Date: circa 1760

Johann Gottsched - 3
JOHANN CHRISTOPH GOTTSCHED German writer, professor of Rational and Transcendental Philosophy (those Germans !). Date: 1700 - 1766

Johann Gottsched - 1
JOHANN CHRISTOPH GOTTSCHED German writer, professor of Rational and Transcendental Philosophy (those Germans !). Date: 1700 - 1766

Johann Gottsched - 2
JOHANN CHRISTOPH GOTTSCHED German writer, professor of Rational and Transcendental Philosophy (those Germans !). Date: 1700 - 1766

Suffragette Chicken as New Woman. A chicken dressed as a New Woman in tweed suit, hat, spats, carrying a walking stick and smoking

A rational law, or - Tammany. Owner of wine and beer store putting up sign, As long as it is the law it shall be enforced, Theo

Aesthetic maiden
A fancy dress costume idea from 1884 - an aesthetic maiden. The costume comprises a loose flowing half skirt and a half high classical bodice with ribbon belt around the waist

Gladys Cooper trouser skirted
British actress, Gladys Cooper (1888 - 1971), pictured modelling a trouser skirt, divided skirt or culottes for tennis. The look was also pioneered by Spanish tennis player Lili de Alvarez in 1931

In Summer Mood
Gorgeous illustration depicting a woman with long auburn hair wearing rational dress reminiscent of a medieval flowing gown. She walks through a garden filled with foxgloves in bloom

Revolution Calendar
The old calendar is discarded in favour of a new one with more rational months names - Rainy, Windy etc. This is Floreal, (floral) lasting from mid- April to mid-May

Cycling Costume 1895
A young woman wearing a bicycle suit the new rational cycling oufit with jacket and knee-length bloomers, is mocked by her friend

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