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Wm Coulson, childrens clothing advert, WW1Advertisement for William Coulson & Sons of New Bond Street, London, purveyors of dainty baby garments, lingerie, blouses and ladies underlinen in all the newest designs
New Military Curve corsets, WW1Royal Worcester Kidfitting Corsets, the new military curve corset, to ensure the new fashionable silhouette underneath gowns. Part of the military vogue in fashion during the Great War. Date: 1915
Advert for Royal Worcester new Military Curve corsets, WW1Royal Worcester Kidfitting Corsets, the new military curve corset, to ensure the new fashionable silhouette underneath gowns. Part of the military vogue in fashion during the Great War. 1915
Bairnsfather on leave by Marcel PoncinThe Face at the Window. A humorous, and entirely imaginative, drawing of Captain Bruce Bairnsfather, famous soldier cartoonist and creator of Fragments from France
Advert for Le Gant corsets 1935Le Gant made of the uncopyable youthlastic... Has infused a new tradition of elegance into modern corsetry everyone of these beautiful garments is a distinctive creation with its own peculiar charm
Advert for Kestos lingerie 1939The new high-line brassiere by Kestos. Achieves the modern accentuated breatline. For you, a new grace. For your gowns, a new perfection. Date: 1939
Lingerie & nightwear, 1915A page of intimate luxuries of crepe, ribbon and lace suggested including (top left), a Leewig petticoat with detachable flounces of net and ribbon from Charles Lee & Son, (top right)
Advert for Scandale suspenders 1936The centurys most popular gaine. From dawn to dreaming time... dinning... and dancing... the best dressed women are now wearing the Scandale Belt
Advert for Barkers winter corsets 1916Special bargsins in Royal Worcester corsets. Full figure corsets for sale. Available from Barkers Kensington High Street, London. Date: 1916
Advert for Debenham & Freebody lingerie 1937Womens lingerie in pure silk. Date: 1937
Advert for Kestos lingerie 1933Advertisement for Kestos lingerie showing a carefree young woman prancing about in her undies. 1933
Advert for J. Roussel underwear 1948A blonde bombshell model wearing the Roussel suspender belt garment, with bullet padding bra. 1948
Advert for Kestos underwear 1934Advertisement for Kestos brassiere, suspender belts and girdles showing two flirtatious girls modelling their pink underwear. 1934
Advert for Frederick Gorringe womens corsets 1914Exposition of the AUTHENTIC new spring models of Royal Worcester kidfitting corsets, a range of curve boneless and free-hip-bone corsets. 1914
Advert for W. H. K &s corsets 1911Fashionable corest for women, with narrow waist. 1911
Waterskiing beauty wavingDaring - A one-handed approach to waterskiing taken by this risk-hunting brunette beauty wearing a small green swimsuit! Date: early 1940s
A ginger-haired young lady golfer, completing her swingWinsome - A ginger-haired young lady golfer, completing her swing having driven down the eighth hole. The tight short blue jumper and thin red and white stripe mini-skirt seem par for the course
Leggy beauty sunbathing on a floating wooden platformInspiration - A long-legged beauty reclines and relaxes on a floating wooden platform seeking sun, inspiring thoughts and a good view of the diving! Date: early 1940s
Cycling beauty wavingCare-Free. A sporting young brunette peddling through the countryside on he bicycle, waving to those who are lucky enough to witness her passing. Date: early 1940s
Twirling Tempest dancer in red and black gownTwirling Tempest - a striking brunette dancers with billowing skirt, red stappy high heeled shoes and short cropped red top strikes a pose on a wooden stage. Date: early 1940s
Saucy Sailorette ready for a dip in the seaA Saucy Sailorette in long white trousers and a (very) tight red top, accentuating her curves. Standing by a groyne on a beach and holding a beach towel as if a little sea dip is in the offing
A pin-up beauty providing a Package of OomphA scantily-clad striking ginger-haired beauty providing a Package of Oomph! Date: early 1940s
Statuesque blonde beauty teasingly pulls at her waistbandTeasin to Please! a statuesque blonde beauty teasingly pulls at the waistband string on her ever-so-skimpy undergarment. The flowers on her shoes are of the same colour. Date: early 1940s
Angles and Curves - hourglass beauty in tiny yellow dressAngles and Curves - an hourglass beauty in a tiny yellow dress, suspenders and stockings, all curves displayed to their best advantage. Date: early 1940s
Una-veil-able - Brunette in tiny sheer pink nightdress" Una-veil-able" - a saucy pretty brunette in a tiny pink nightdress/lingerie holding an even smaller pink wrap. Date: early 1940s
Saucy postcard - Lady in Underclothes" Come as you are" you write to me. But you d think it absurd, if sometimes when that message came I took you at your word! (I wonder if the sender of the note would really mind too much)
Advert for Debenham & Freebody womens lingerie 1940We have mastered the art of corsetry. This belt is specially designed to give nipped-in waist line and flat diaphragm made of triple-thread lastex with floral bastiste panels in front and back
Advert for Kestos lingerie 1940Advertisement for womens backless brassiere. Date: 1940
Advert for Le Gant corsets for the larger women 1936Le Gant of youthlastic stretches allways. For the larger women. Yes! Le Gant does give the woman of larger proportions perfect figure control
Advert for J. Roussel lingerie with elastic lace belt 1936Roussel creates for you a belt in elastic lace... so light... so dainty... yet so firm in its moulding action. Roussel has created amasterpiece in this luxuriously feminine belt - woven for each
Advert for Kestos lingerie 1936One brassiere for day or backless wear. Worn exclusively by the smartest women since its creation, the Kestos Brassiere has achieved a niche for itself unequalled by any other
Stockinged legs by David WrightA pair of shapely legs in stockings and suspenders belonging to someone wearing a pair of black, silk French knickers, by pin-up artist, David Wright. Date: c.1947
Girl in silk lingerieFrom a magazine advertisement Date: 1923
Portrait of a woman in underwear by David WrightUnfinished drawing by David Wright, Britains foremost pin-up artist of the wartime era, of a woman in a bra and slip. Date: c.1944
Advert for Kestos brassiere and girdles 1932
Advert for Dickins & Jones saleLast week Dickins & Jones sale for corsets Date: 1915
Advert for Kestos Brassiere and GirdlesAdvertisement for Kestos Brassiere and Girdles Date: 1932
Courtaulds advertisementAdvertisement for Courtaulds Dress and Lingerie Fabrics, allowing modern woman to retain her effeminate daintiness, even as an intrepid aviatress apparently. Date: 1931
A Flimsy ExcuseA red-haired young thing wearing the skimpiest of red lingerie is shocked at the arrival of an unexpected visitor. Her dignity is little preserved by the thinest of see through drapes
Advert for Kestos lingerie 1934Advert for a brassiere for sport activities. Kestos A women can concertrate on her game and win Date: 1934
Advert for Gorringes Luxury undiesAdvertisement for womens Gorringes luxury corsets, angore and silk mixture. Date: 1937
Silhouette lingerie
Advert for Debenham & Freebody lingerie and nightdress 1937Advert for Debenham & Freebody lingerie - Cami-knickers in dainty lace, cross over shape trimmed with narrow edging of satin. In peach, sky, ivory and black
Advert for Kestos lingerie 1932Advert for Kestos corsets, a backless foundation for evening wear. 1932
Advert for Kestos lingerieThe sign of good breeding... Advertisement for the Kestos backless brassiere. Date: 1937
Advert for Kestos lingerie 1935
Lingerie in Harvey NicholsA 1930s collection of Lingerie to buy at Harvey Nichols. To ensure a slim and perfect-fitting line. 1930
Advert for Kestos brassiere 1934Advert for Kestos lingerie, to be worn under swimwear. 1934