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Model weating a skating outfit from Lillywhites Date: 1930
Advert for Lillywhites skating items 1930Advertisement for skating items, available at Lillywhites, Piccadilly Circus, London. Date: 1930
Sea Suits for Sunning and Swimming 1931Clothes for swimming and sunbathings, two leisure preoccupations of the 1930s. The gaily coloured outfit on the left in striped blue and white heavy cotton has braces to the trousers
Tennis fashion, 1931 drawn by Pat CharlesSmart equipment for the tennis courts. Tennis frocks from Lillywhites of Piccadilly and useful little coats from Swan and Edgar. Date: 1931
Advert for Lillywhites beach fashions 1930A model wearing three styles for beach wear for summer 1930. 1930
Advert for Lillywhites summer sports clothing 1930Fashions for all summer sports, available at Lillywhites, Piccadilly. 1930
Margaret Thatcher on dry ski run at Festival Gardens, 1963Margaret Thatcher, British Prime Minister but at the time of this photograph, M.P. for Finchley and Parliamentary Under-Secretary for Ministry of Pensions
Advert for Lillywhites skiwear 1937Womens winter sports wear and accessories, available from Lillywhites Piccadilly and Knightsbridge. 1937
Advert for Lillywhites skiing clothing & accessories 1937Skiing clothing and equipment for men and women available from Lillywhites. 1937
Wartime fashion photograph, Britannia and Eve magazine, 1939A woman dressed up in a one-piece trouser suit by Lillywhites searches the night sky for enemy airplanes. Behind her, a sign invites her to the safety of the air raid shelter. Date: 1939
Advert for Lillywhites womens sportswear 1937Advertisement for sportswear for womens underwear from Lillywhites including a number of outfits. Pantee trunk for all sports occasions, fitting closely under the lightest materials
Advert for Lillywhites skiwear 1938Lillywhites offer expert service and complete seletion of winter sports equipment and clothing for men, women and children. 1938
Advert for Lillywhites skiwear 1933Lillywhites pre-eminent for all winter sports wear and equipment. 1933
Advert for Lillywhites women in trousers 1938Slack suits for the week-end, country wear. COrduroy suit with ribbed velvet, patch pockets and belt to the back. Tailored tweed jacket in check of tan, green, blue and lovat
Advert for Lillywhites summer golf 1938Lillywhites offers a seletion of summer golf outfits for women, from clothing footwear and equipment. 1938
Advert for Lillywhites tennis clothing 1937White tennis wear for 1937. Tailored tennis dresses of white pique or heavy linen. Date: 1937
Advert for Lillywhites sports clothing 1937Lillywhites clothes for every sport. Date: 1937
Advert for Lillywhites sports shoes for men and women 1937Shoes specially designed for sports at Lillywhites. 1937
Ski fashion 1953Fashionable skiiers sport the latest looks on holiday in 1953. From left, a nylon parka with attached hood and zip fastening pocket across the front worn with nylon and wool skiing trousers
Advert for Lillywhites of Piccadilly Circus, 1935, London Date: 1935
Make up Moment in the SnowAll ready for a days winter sport, a woman applies the last completing touch of lipstick. Her equipment includes white knitted cap and sweater, red Grenfell ski jacket
Piccadilly Circus, London 1947A panorama of Piccadilly Circus, London. A crowd of people cross to the statue of Eros, while cars fill the streets