Hassall Collection

Skegness is SO Bracing by John Hassall
Skegness is SO Bracing - the famous poster featuring the jolly fisherman designed for the East Coast seaside town by artist John Hassall. Date: 1908

Double page spread in The Sphere showing British warriors lined up waiting before the Battle of Agincourt. The original watercolour by John Hassall

Andrews Liver Salt poster by John Hassall
I must have left it behind. A bemused gent scratches his head as he searches his suitcase for his precious tin of Andrews Liver Salt. It is, of course, in his back trouser pocket. Date: c.1920

Frys Cocoa advertisement by John Hassall
Advert for Frys Cocoa Powder showing two burglars, delighted to discover several jars of Frys cocoa and Frys milk chocolate in a safe. 2nd December 1908

Imperial Airways poster by John Hassall
Humorous poster for Imperial Airways showing proof of their slogan, " Safety then Comfort". An air steward looks rather at a loss as to how to wake a sleeping man

Hadendoa Warrior, Sudan - Fuzzy-Wuzzy by John Hassall - Union Jack Club Date: 1907

Travelling Dog Fancier: "Do either of you two want a cheerful companion for the winter
Travelling Dog Fancier: " Do either of you two want a cheerful companion for the winter?" A small dog meanwhile, peeks out through the mans coat. Date: 1901

Skegness is SO bracing - McGill parody of Hassall poster
Skegness is SO bracing - A Donald McGill parody of the famous Jolly Fisherman poster created by artist John Hassall in 1908 for the Great Northern Railway (GNR)

Days of the Week by John Hassall
Illustration by John Hassall to the traditional rhyme attributing different characteristics depending on what days of the week a person is born

The Bing Boys are here, WW1 revue, Alhambra Theatre
The Bing Boys are here, WW1 revue at the Alhambra Theatre, London - Emma (Violet Loraine) goes up the social ladder Date: 1916

Mameena at the Globe Theatre, London, with Oscar Asche and Lily Brayton Date: 1914

George Robey and Alfred Lester in The Bing Boys are here, WWI revue at Alhambra Theatre, London Date: 1916

WW2, Royal Navy Hassall
A front cover illustration to a WW2 children's painting book by John Hassall. The image portrays a boy standing alert, dressed in a Royal Navy uniform on deck of his ship. Date: circa 1940

WW2 Yeoman Signaller And Celebrating Sailor
A pair of WW2 illustrations from a children's ABC book. The left image shows a Royal Navy petty officer yeoman signaller, looking through his telescope

WW2 Sailor In Pyjamas And Submarine Torpedo
A pair of WW2 illustrations from a children's ABC book. The left image shows a Royal Navy sailor having just slept, wearing blue and white striped pyjamas

WW2 Warrior Sailor And Red Cross Flag
A pair of wartime illustrations from a children's ABC book. The left image portrays a warrior sailor while the right picture shows a maritime red cross flag, possibly of the U.S. Navy

Union Jack And H. M. S. Victory
A pair of wartime illustrations from a children's ABC book. The left image a naval Union Jack flag, while the right picture shows H.M.S

WW2 Q-Ship And Royal Navy Radio
A pair of WW2 illustrations from a children's ABC book. The left image shows a lady wearing a pink dress, standing on the deck of a Q-ship

WW2 Royal Navy Petty Officer And Lookout
A pair of WW2 illustrations from a children's ABC book. The left image shows a look-out watching all directions from his crow's nest

WW2 Midshipman And Royal Navy Boy
A pair of WW2 illustrations from a children's ABC book. The images portray boys dressed in Royal Navy uniforms, the left shows a Midshipman standing smartly on deck. Date: circa 1940

WW2, Ensign Flag And Wartime Fisherman
A pair of WW2 illustrations from a children's ABC book. The left image shows a naval ensign banner flown in the Navy manner, while the right picture portrays a war time fisherman

WW2, Sailor's Knot And Captain's Boat
A pair of WW2 illustrations from a children's ABC book. The left image shows the heads of a Royal Navy sailor and his sweetheart within the loops of a sailor's knot

Naval Military Man And Jolly Jack
A pair of wartime illustrations from a children's ABC book. The left image shows authoritative naval man holding papers tucked under his arm

WW2, Toy Gun And Sailor Sleeping In Hammock
A pair of WW2 illustrations from a children's ABC book. The left image shows a boy playing with his toy gun, while the right image portrays a Jack Tar, a British seaman

WW2 Soldier And New Zealander
A pair of WW2 illustrations from a children's ABC book. The left image shows a soldier guarding the wire, while the right picture portrays a New Zealand military man holding his cane

WW2 Royal Navy Captain And Destroyer
A pair of WW2 illustrations from a children's ABC book. The left image shows a Royal Navy captain standing on deck, while the right picture shows the silhouetted form of a British destroyer ship

WW2 Able Seaman And Bosun Piping
A pair of WW2 illustrations from a children's ABC book. The left image shows an able seaman saluting on deck, while the right image portrays a boatswain blowing his pipe or whistle

WW2 Britain's Forces With Allies
This illustration combined a number of John Hassal's works, portraying members of Britain's forces during WW2, along with their allies

WW2 Wireless S. O. S. Call And Red Cross Nurse
A pair of WW2 illustrations from a children's ABC book. The left image shows a Royal Navy captain sending an S.O.S. wireless call, while the right picture portrays a British Red Cross nurse

WW2 German U-Boat And Vet
A pair of WW2 illustrations from a children's ABC book. The left image shows a German man smoking from the open hatch of a U-Boat, while the right picture portrays a military vet. Date: circa 1940

WW2 South African Soldier And Territorial
A pair of WW2 illustrations from a children's ABC book. The left image shows a South African soldier, while the right picture portrays an authoritative figure of the Territorial Army

WW2 British Forces Enlistment Queue And Refugees
A pair of WW2 illustrations from a children's ABC book. The left image shows a boy scout presenting us with a queue of civilians lining up to serve the British forces by enlisting

WW2 Officer's Orderly Man And Padre
A pair of WW2 illustrations from a children's ABC book. The left image shows an Officer's orderly man closely inspecting a uniform boot, while the right picture portrays a Padre

WW2 Indian Soldier And John Bull
A pair of WW2 illustrations from a children's ABC book. The left image shows an Indian red coated soldier, while the right depicts John Bull, a national personification of the United Kingdom

WW2 British Marine And Royal Navy Sailor
A pair of WW2 illustrations from a children's ABC book. The left image shows a British marine standing with polishing gear

WW2 British Soldier Kit And Lancers
A pair of WW2 illustrations from a children's ABC book. The left image shows a fully kitted British Army soldier, while the right picture portrays a British Lancer mechanic

WW2 British Army Soldier With Bayonet
An illustrated front cover of a WW2 children's colouring in ABC book, The Defence ABC Painting Book, by John Hassall. The image portrays a British WW2 soldier equipped with his bayonet rifle

WW2 Bedside Gas Masks And Highlander
A pair of WW2 illustrations from a children's ABC book. The left image shows some stashed gas masks which civilians has to always keep close by

WW2 Evacuees And French Soldier
A pair of WW2 illustrations from a children's ABC book. The left image shows couple of evacuee children standing by a garden fence, surprised by the look looking over

WW2 Canadian Soldier And Dugout
A pair of WW2 illustrations from a children's ABC book. The left image shows a Canadian soldier standing with his equipment, while the right picture represents D for dug-out

WW2 Airman And Briton
A pair of WW2 illustrations from a children's ABC book. The left image shows a British airman while a British army soldier stands with all his equipment on the right. Date: circa 1940

Irresistible! by John Hassall - The Boy's Own Paper Date: circa 1910

Come out and share, by John Hassall Date: 1912

Travelling Man
A portrait painting of a seated foreign traveller, wearing a white headscarf and carrying a large assortment of bags and cases strapped around his body. Date: circa 1914

Hark, Hark! The Dogs Do Bark
This illustration depicts the scene of an old English nursery rhyme, Hark hark, the dogs do bark, Beggars are coming to town, Some in jags, some in rags, And some in velvet gowns. Date: circa 1914

Cinderella
An uncommon Edwardian Drury Lane theatre poster for Cinderella by the poster king John Hassall. This 1905 performance of the famous Christmas pantomime starred Harry Randall as Alfonso

Whitecat
An uncommon Edwardian Theatre Royal pantomime poster for The White Cat, by the poster king John Hassall. Date: 1904

Music cover, Martial Moments, March Medley, selected and arranged by Aubrey Winter, illustration by John Hassall Date: 1925

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