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Patriotic slogan on a London Zoo tortoise, WW1A tortoise, Methuselah, at London Zoo using his shell to advertise the need for more shells (of a different kind), during the First World War
Cockatoo knitting wools advertisement, 1917Advertisement for Cockatoo knitting wools from the Cockatoo Company based in Burley-in-Wharfedale, Yorkshire, ideal for soldiers comforts
Swan pens advertisement, WW1Advertisement for Swan Pens, with photographs showing part of the factory in Weston Street, Bermondsey, South East London and a portion of the turning shop with men at work. Date: 1914
WW1 advertisement for Salaspin replacing German aspirinAdvertisement for Salaspin, a British made headache remedy, with one or two tablets able to alleviate headache brought on by war worry. The advert states very plainly that it replaces German aspirin
Erasmic Soap advertisementAdvertisement for the dainty Erasmic Soap showing a lady wrapped in a towel and b eing handed a box of the soap before her bath. Date: 1917
The Eve charm, WW1 advertisementAdvertisement for the Eve charm, based on the Tatler gossip columnist illustrated by Fish. Charms of various designs were popular gifts to exchange during the First World War
Good luck charm & regimental ribbon rings, WW1Advertisement for J. C. Vickery, jewellers to Their Majesties the King and Queen, , , promoting their good luck charm in solid gold and enamel with a horseshoe and the phrase, Bonne chance
Zambrene raincoat advertisement, WW1Advertisement for Zambrene rubberless raincoat, ideal for war workers on a wet day, and to prove the point, the illustration shows a girl heading forth into the rain in her practical garb
Erasmic Soap advertisement, 1917Striking advertisement for Erasmic soap from the First World War era featuring a fashionable lady wearing a full-skirted outfit with a parasol or umbrella
Pears Soap advertisement featuring WW1 nurseAn advertisement for Pears soap during the First World War, part of a series called Womanhood in War Time and featuring a Red Cross nurse The copy claims that Pears is preferred by the brave women
Warland dual rims advertisement with lady driver, WW1First World War advertisement for Warland Dual Rims for quick tyre changes - essential for the motor vehicle driver, and the chauffeuse particularly
Maison Lyons advertisement, WW1An advertisement for the newly opened Lyons cafe opened up on Oxford Street opposite Bond Street tube in 1916, with a cake stand laden with dainty confections to tempt customers. Date: 1916
Burberry Burfron coat advertisement, WW1Advertisement for the Burfron weatherproof coat from Burberrys, ideal for the trenches, for airmen, for mounted men and for the motor cyclist. Date: 1916
Birds Custard advertisement, WW1An advertisement for Birds custard featuring a little soldier, marching off to war with a box of powder on his back. Date: 1916
British School of Motoring Advertisement, WW1An advertisement for the British School of Motoring (BSM) from 1916, specifically aimed at ladies which encourages women to learn to drive because, it is a healthy, enjoyable, and if desired
Indian Muslim Soldiers Widows & Orphans Fund, WW1Advertisement for the Indian Muslim Soldiers Widows and Orphans War Fund, raising money to provide aid and assistance to families of fallen Indian soldiers in the First World War. Date: 1916
Gifts for soldiers from J. C. Vickery, WW1Advertisement for J. C. Vickery, Their Majesties Jewellers, with two suggestions out of their various novelties and comforts for men on active service - a weatherproof match box
Watertight tobacco & cigarette box for the front, WW1An air tight, watertight tobacco and cigarette box to keep your smokes dry at the Front, available from Silver and Edgington of Eastcheap, London. The advertisement contains testimonials from J
Beechams Pills advertisement, WW1Advertisement for Beechams Pills from 1916 featuring the outlined silhouette of a British soldiers who states there are two good things in these days of trial - bullets for the boches
Advert for Kooksjoie range cooker 1918Kooksjoie range cooker, from the London Warming and Ventilating Co. Ltd, a behemoth of a thing, whose manufacturers promise it consumes just half a ton of coal per month
Beechams advertisement by Bruce BairnsfatherA Good Point to Remember. Advertisement for Beechams Pills featuring a humorous illustration by Bruce Bairnsfather of a British soldier, wrapped up warm against the cold
Advert for Wrights Coal Tar soap 1915Advertisement for Wrights Coal Tar soap, the ideal Christmas present to send to a soldier at the front, along with a stick of Coal tar shaving soap
Cinderella Shoes advert by H. L. OakleyAdvertisement for Cinderella Ladies shoes featuring a silhouette of a horsewoman clearing a hedge by the artist H. L. Oakley. Date: c.1925
Advertisements for John Sinclairs tobacco by H. L. OakleyFour complementary advertisements for John Sinclairs Barneys and Punchbowle pipe tobacco, designed by H. L. Oakley and featuring men at work and leisure enjoying a quality smoke. Date: 1920s
Gamages peace celebrations items advertisementGamages advertisement highlighting their Exhibition of Peace Celebration items, offering flags, bunting and flares to those celebrating peace at the end of World War One. Date: 1919
H. L. Oakley silhouette advertisment BournemouthAdvertisement for the silhouette artist, Captain H. L. Oakley, setting up a studio at J. E. Beale in Bournemouth where he cut silhouette portraits in the Art Salon on the 2nd Floor. Date: 1920
Abdulla Cigarette advert featuring Maisie the Munition WorkeOne of a series of advertisements for Abdulla cigarettes featuring various girls in typical roles during World War One. Here is Maisie the Munitions Worker. Date: 1918
Burberry R. A. F. kit advertisement, World War OneAdvertisement for an R.A.F. kit from Burberrys of Haymarket, First World War. Date: 1918
Elizabeth Ltd Clothing advertisement, 1918Advertisement for Elizabeth Ltd of South Molton Street, London featuring an illustration of a picturesque old English floral smock - just the thing to wear while bringing in the harvest when the men
Dubarry perfumes advertisementLovely illustration for Dubarry flower perfumes, exquisite examples of the perfumers art, featuring an illustration of a lady in a garden smelling roses. Date: 1918
Advert for Gamages suggesting gifts for soldiers 1915Advertisement by the famous Holborn store, Gamages, suggesting gifts for Britains " Blue" and " Khaki" Boys
The latest military lamp from Gamages, World War OneAn advertisement for the latest military lamp for officers use, which could be employed in an ordinary fashion as well as downwards, especially useful for map reading. Available from A. W
Match box with wind screen, World War OneA combined silver match box and wind screen, a novelty but nevertheless extremely useful to men at the front and available from Charles Packer and Co of Regent Street, London
Burba clothing advertisementAdvertisement for Burba of Berkeley Street, London, ladies tailors. Date: 1927
Compactom Clothing cabinets advertisementAdvertisement for Compactom clothing cabinets, good furnishing for you and your clothes as fitted in every double room at the newly opened May Fair Hotel and providing ample storage for clothing
Campbell Bros Ltd. advertisementAdvertisement for Campbell Bros. Ltd, decorative contractors, who were responsible for the decorative plaster work and colour schemes in the garden grill room, entrance hall
Maple & Co. advertisementAdvertisement for Maple s, Londons best-known furniture store situated on Tottenham Court Road. Date: 1927
Advertisement for Sixten & Cassey of Regent Street, London, who provided many of the beautiful damasks, velvets, satins and chintz used in the May Fair Hotel
Abdulla Cigarettes advertisementAdvertisement for Abdulla cigarettes featuring a women in a neo-18th century costume enjoying a smoke. Date: 1927
Myosotis advertisementAdvertisement for Myosotis exclusive beauty preparations of Hanover Square, London, featuring the shop front with 19th century clientele considering whether to enter inside
Wings of Piccadilly advertisementAdvertisement for Thomas Wing of Piccadilly, hosiers and catering to gentlemen since 17777. Advert features a likeness of the famous dandy, Beau Brummell to underline their exacting style. Date: 1927
M Knoedler art gallery advertisementAdvertisement for the fine art gallery M. Knoedler at 15 Old Bond Street, London. Date: 1927
Kensitas cigarettes advert featuring Old BillWorld War One advertisement for Kensitas cigarettes featuring the character Old Bill, from the Bystander cartoons by Captain Bruce Bairnsfather
His Masters Voice, military band recording World War OneAdvertisement for a recording on His Masters Voice music label during World War One, of Major Mackenzie Rogan and the band of the Coldstream Guards, playing
Motorluxe rugs, special 1937 Coronation designsAdvertisement for Motorluxe travel rugs, specifically their Coronation themed styles featuring authentic shades of Coronation red and blue carried out in art silk caracul
Douglas Stuart advertisement by William Heath RobinsonAdvertisement for the bookmaker s, Douglas Stuart, designed by William Heath Robinson and featuring a typically crazy illustration of an entire family
Paquin advertisement, 1911Advertisement for the fashion house, Paquin, dressmakers, milliners and furriers to the Courts of Europe with branches in Paris and London (at 39 Dover Street). Date: 1911
Selfridges cycle advertisement by H. L. OakleyDelightful advertisement for the cycle department of London department store, Selfridge s, guaranteeing top speeds at low prices and featuring a silhouette of a cyclist zooming downhill by H. L
