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Freemans Glass Lemon drink advertisement, WW1Advertisement for Freeman Glass Lemon, an instant lemonade drink to be diluted with water and which, if the advertisement is to be believed
Allinson wholemeal bread advertisement, WW1Advertisement for Allinson wholemeal bread from the First World War, a period when the nation was encouraged to eat wholemeal, rather than white, bread. Date: 1918
Women wanted for War Work, WW1Advertisement by the Motor Drivers Licensed Employment Bureau calling for women to train as engineers during the First World War. Full training in machinery and car repairs offered. Date: 1918
Decca Gramophone advertisement, post warAdvertisement for the Decca gramophone, showing a jolly party with some men in khaki uniform and some in evening dress dancing with girls
WW1 advertisement, Rover Company making munitionsA simple and direct advertisement placed in The Tatler magazine in 1915 by the Rover Company of Coventry advising readers that the 12 hp Rover car was unavailable due to the company turning its
Burberry for summer sport, 1914Advertisement for Burberrys of London, placed in The Sketch magazines 5 August 1914 issue, showing four outfits suitable for the pursuits of the season from a yachting gown for Cowes to a shooting
Swan Fountpen advertisement, WW1Advertisement for the famous Swan fountain pens, advising it as the ideal gift for anyone off to the front in 1914. Date: 1914
Football boots advertisement, end of WW1An advertisement for Super football boots from W. Abbott & Sons of the Strand and Regent Street. The advert suggests to officers that a pair would make a perfect gift to express appreciation of their
Sefton Fabrics advertisementAdvertisement for Seftons Fabrics displaying a number of coloured patterns and designs. Date: 1918
Erasmic Shaving Stick advertisement, 1918Advertisement for Erasmic Shaving Stick with a smart gentleman in what can only be described as an artistic dressing gown
Marjorie Russell School of Modern Dancing, WW1Advertisement for the Marjorie Russell School of Modern Dancing of Wigmore Street, London, where pupils could learn the fox trot, one step, the 1918 tango, the Boston and the Hesitation
The Service Safety Haircutter, WW1 advertisementAdvertisement for the Service Safety Haircutter, allowing users to trim and comb hair daily and to remain presentable in the process, even if away fighting at the front. Date: 1917
Barkers Womens trench coat, WW1 advertisementAdvertisement for the Womens Service Section of Barkers Department Store on Kensington High Street, set up to provide nurses
Eve charms and bracelet, WW1 jewelleryAdvertisement for the Eve charm, based on the Tatler gossip columnist illustrated by Fish. Charms of various designs were popular gifts to exchange during the First World War
Samuel Brothers, Xmas Gifts in the trenches, WW1Advertisement for Samuel Brothers Ltd of Ludgate Hill, London, suggesting number of practical comforts to be sent as gifts to soldiers in the trenches
Ciro pearls advertisement with Dolly SistersAdvertisement for Ciro Pearls featuring the Dolly sisters wearing the fancy-dress costume representing Ciro Pearls in which they gained First Prize at the Warriors Day Ball, Covent Garden. Date: 1921
Harrods outfits for war workers, WW1Advertisement for a practical Dri-Garb outfit of fine khaki twill, tough and weatherproof, and ideal for all types of outdoor war work by women. Date: 1918
Hazel Collapsible Military Kit Bag, WW1First World War advertisement for the Hazel Collapsible Military Kit Bag. Date: 1918
Decca advertisement, WW1Advertisement for the popular Decca gramophone during the First World War, showing two soldiers discussing asking their commanding officer for a favour
Pomeroy day cream advertisement for munitions workers, WW1Advertisement for Pomeroy day cream, ideal for restoring freshness and beauty after a hard days work in the munitions factory. Date: 1918
Harrogate advertisement, 1918Advertisement for Harrogate in North Yorkshire, the spa on the moors, which enjoyed something of a revival during the First World War when the German spas previously frequented by smart society were
Gamages Xmas bazaar advertisement, WW1An advertisement for the famous Gamages store on Holborn, London, promoting their annual Christmas bazaar. Typically for the period
A page of adverts from The Tatler, dated 22nd July 1914A page of advertisements from The Tatler, dated 22nd July 1914. D.H Evans adjustable ninon Motor Veil, life assurance policy from The Standard Life Company
Tatler internal cover, 22nd July 1914An internal cover of The Tatler, dated 22nd July 1914. A monocled gentleman regards advertisements for Schoolbreds electric lighting, the Royal Hotel Whitby
Military spectacles by Dollands, WW1Specialist military spectacles with larger lenses and secure hooks, as supplied by Dollands of Oxford Street. The advertisement claims that many civilians are adopting the style due to its obvious
War Time Pudding with Oxo, 1918Advertisement for Oxo from the First World War, suggesting that the versatile stock cube could help out your meat ration. A new Oxo dish prepared by an unidentified celebrated chef
Barri advertisement, party frocks for children, WW1Charming advertisement depicting a number of children around a maypole, all wearing party dresses, from Barri Ltd, of Baker Street, London of course. Date: 1918
La-rola cream advertisement, WW1Advertisement for La-role scented toilet milk, easily absorbed into the skin, very economcal and ideal for use by nurses or munition workers, particularly for hands worn by war work. Date: 1918
Gong Soups advertisement, WW1Advertisement for Gong soups, the instant packet soup variety of choice during the First World War, both on the home front and in the trenches
John Hassall Correspondence Art School, WW1Advertisement for a correspondence art school, run by the famous illustrator and poster artist, John Hassall. Advertisements for art schools appeared frequently in illustrated magazines at the time
Delecta chocolate advertisement, WW1Advertisement for Delecta chocolate, made in Watford, Hertfordshire (or according to the copy, made in Delectaland), the ideal emergency ration for flying men. Date: 1918
Wm Coulson, childrens clothing advert, WW1Advertisement for William Coulson & Sons of New Bond Street, London, purveyors of dainty baby garments, lingerie, blouses and ladies underlinen in all the newest designs
Redfern advertisement, dressing well is patriotic, WW1Advertisement for fashion house, Redfern advising ladies that, It is patriotic to treat our soldiers well, and to look your best when they are home on leave
Gamages advertisement, WW1Advertisement for Gamages, the famous toy store in Holborn, London, with a selection of presents for Christmas 1914 including some war themed suggestions such as a game called Britwar
Johnnie Walker advertisement, WW1First World War advertisement showing Johnnie Walker meeting a recruitment sergeant in 1914. Johnnie Walker: " How goes the recruiting
Pomeroy skin food advertisement, skincare for munition workeAdvertisement for Pomeroy skin food, ideal for vanquishing the complexion ills of Munition work during the First World War. 1917
Gieve life saving waistcoat for torpedoed shipwreck victimsAdvertisement for the Gieve life-saving waistcoat from Gieves Ltd, The Royal Naval Outfitters, intended for use by victims of torpedoed ships during the First World War
Dunlop advertisement, WW1Dunlop Rubber Company advertisement from the First World War publicising the fact that 1500 of their employees had enlisted while the rest were working in shifts day
W H Smith book stall at Cannon Street Station, 1915The book stall of W. H. Smith at Cannon Street station, London showing in particular, the display of Printers Pie magazine, a twice-yearly charitable publication produced by Hugh Spottiswoode
The Pianola Piano advertisement, WW1Advertisement for the Pianola Piano, depicting a lady at the keyboard surrounded by appreciative army officers for, in times of anxiety (it)
Patriotic slogan on a London Zoo tortoise, WW1A tortoise, Methuselah, at London Zoo using his shell to advertise the need for more shells (of a different kind), during the First World War
Cockatoo knitting wools advertisement, 1917Advertisement for Cockatoo knitting wools from the Cockatoo Company based in Burley-in-Wharfedale, Yorkshire, ideal for soldiers comforts
Swan pens advertisement, WW1Advertisement for Swan Pens, with photographs showing part of the factory in Weston Street, Bermondsey, South East London and a portion of the turning shop with men at work. Date: 1914
WW1 advertisement for Salaspin replacing German aspirinAdvertisement for Salaspin, a British made headache remedy, with one or two tablets able to alleviate headache brought on by war worry. The advert states very plainly that it replaces German aspirin
Erasmic Soap advertisementAdvertisement for the dainty Erasmic Soap showing a lady wrapped in a towel and b eing handed a box of the soap before her bath. Date: 1917
The Eve charm, WW1 advertisementAdvertisement for the Eve charm, based on the Tatler gossip columnist illustrated by Fish. Charms of various designs were popular gifts to exchange during the First World War
Good luck charm & regimental ribbon rings, WW1Advertisement for J. C. Vickery, jewellers to Their Majesties the King and Queen, , , promoting their good luck charm in solid gold and enamel with a horseshoe and the phrase, Bonne chance
Zambrene raincoat advertisement, WW1Advertisement for Zambrene rubberless raincoat, ideal for war workers on a wet day, and to prove the point, the illustration shows a girl heading forth into the rain in her practical garb
