Slimming Collection

English Rose Corsetry advertisement
Advert for the new corselette from English Rose corsetry, exquisitely styled and entirely without bones. It is described as a corselette with wired

Diet and Dieters by Joyce Dennys
A selection of types and the diets they are all eating in order to retain, or, in some cases, reduce their figures. Date: 1929

Kensitas cigarettes advertisement - they re slimming
Advertisement for Kensitas cigarettes advising that the best way to avoid eating between meals, gaining unslightly fat and avoiding the future shadow (that of a portly older woman)

Comic postcard, Woman on the phone - reducing diet Date: 20th century

Advert for the Vaco Reducing Cup, which promises to take off flesh just where you want to lose it, by loosening the congestion of fat which then vanishes

Exercising in bed
A woman exercising on her bed, using a Cush-up, patented by Marian Jacks of Old Bond Street who specialised in corrective anatomy

Clarks Thinning Bath Salts
A woman adding Clarks famous Thinning Bath Salts her to her bath in the hope of achieving a slim figure required of modern fashions. 1928

Advert for J. Roussel womens underwear 1930
One-piece girdle with high-waist that gives a slimmer figure, also giving a comfortable wear, freedom of movement by using a flexible, porous elastic. 1930

The Modern Way to Health and Beauty
Cover of a 1930s pamphlet advising women on the best way to health and beauty. Illustration shows a woman in a blue shorts suit holding a large ball. Date: c.1937

Girdle that reduces waist and hips
New hour-a-day girdle reducess waist and hips often 3 inches the very first week ! now at last you can wear the stylish, decoming clothes your heart desires - without worrying about an unattractive

Advertisement for Linia-belts 1930s
Advertisement for Linia-belts for figure-conscious men Early 20th Century

Advert for Veco reducing cup for weight loss 1926
New 3 minute treatment takes off fat- just where you want to loss it! Amazing new discovery takes off flesh just where you want to loss it. No dieting - no pills - no discomforts

Abplanalp exercise regime advertisement
Advertisement for Abplanalp, a Swiss system of exercise and weight loss, showing a before and after photograph of a man whose waistline has improved considerably in the space of just two months

Advert for Leichners slim figure bath 1928
Keep slim and fit. Safe, simple and convenient reduction in weight - better health - a clearer skin - all yours bedtime bath a packet of new and wonderful Leichners slim figure bath No.1001

Slimmer Extraordinaire! Before & After
Before & After - the remarkable results of going on a diet and how it affects ones choice of corset.... circa 1909

An advertisement for Clarks slimming bath salts
An advertisement featuring Clarks bath salts, which are advertised as thinning. The picture shows a young woman, having emerged from her bath, draped in a towel and wearing slippers

Weight / Keep your Figger
Fat lady admires her own substantial reflection in the mirror: " Whatever you do, girls - keep your figger!"

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