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Advertisement for women's undergarments. Date: 1936
Two adverts from Kestos, brassieres and girdles and Debenham & Freebody beach outfit. Date: May 1940
Advert for Lastex womens corset 1934Model wearing a corset with elastic. Date: 1934
Swimwear Circa 1960Before the bikini: To flatter your figure this summer choose a swimsuit that has has the long-lasting elasticity which Lastex yarn provides... Date: circa 1950
Jantzen swimwearJantzen swimming costumes made from Lastex yarn, modelled by a relaxed group of bright young things. Available from Jaeger. Date: 1934
Advert for Simpson lastex swimwear 1938Lastex rules the waves. Two women posing with their swim-suits made from wool lastex. 1938
Advert for Lillywhites womens sportswear 1937Advertisement for sportswear for womens underwear from Lillywhites including a number of outfits. Pantee trunk for all sports occasions, fitting closely under the lightest materials
Advert for Tenova mens self-supporting socks 1939Made to be forgotten. Tenova socks stay up. The cut-out at the back and the band at the top, containing Lastex yarn keep these Tenova socks gently but firmly in place
Advert for Tenova mens self-supporting socks 1938Tenova socks need no suspenders. Tenova socks have a band at the top containing Lastex yarn, which is part of the sock itself. The band holds them up gently buy securely. Date: 1938
Advert for Tenova mens self-supporting socks 1937A new kind of sock. Self-supporting. No suspenders needed. This special patented design with a top band containing lastex yarn does the trick. They can t come down. They don t let you down
Advert for Wolsey womens underwear 1936Wolsey aerobelt. Not just new, but a new principle! Not just cut, but Paris-cut! Not just Lastex, but a new exclusive Lastex fabric! Permanent tension two-way stretch that gives but never gives way
Advert for Lillywhites tennis clothing 1937White tennis wear for 1937. Tailored tennis dresses of white pique or heavy linen. Date: 1937
Advert for Wolsey thermal underwear 1938Wolsey winter Svelts thermal underwear providing additional warmth no bulky underneaths! Date: 1938
Advert for Le Gant corsetsA gown, particularly a formal gown, was never more of a success than the corset worn beneath it. Perfect control with absolute is achieved by " Le Gant" Sold by Harvey Nichols. Date: 1937
Lastex advertisementAdvertisement for Lastex yarn, which swimmers appreciate due to the stretch of straps and fabric that sun and sea cannot destroy